July 16, 2021

Need more motivation to get vaccinated? Domino’s Pizza is now offering discounts to those vaccinated.

Domino’s Pizza 

Domino’s, India’s one of the leading pizza chain restaurants, launched a magnanimous initiative focusing to buttress the country’s covid vaccination process, a few days ago. The initiative invites the mass of the population  of all ages, for a collaborative combat against COVID-19 being jabbed with the vaccine doses and eventually winning a cashback of Rs.100 each for four orders on any pizza via it’s app.  

This spectacular campaign of Domino’s which named #Haat badaho India #Vaccine lagao India, seemed to be an innovative boon to infuse both marketing quest and social service at the same time. The impact of the campaign has already revealed a grasping response by all and anticipated bearing a remarkable effect among young pizza lovers who feel sluggish to be vaccinated. 

On a note from the main regulating team of Domino’s India...the offer not only jerks up the overall country for fast punching of doses and thrive on the delicious offer but on the other side, it illuminates a reliable way of wiping out redundant myths regarding the vaccine effect, particularly among youngsters.

While the campaign no doubt piques a sense of awareness among the unvaccinated mass, it also lauds the vaccinated groups. Hence, the offer has been schemed on a strategy to be enabled for both vaccinated and not vaccinated groups on the same guidelines, i.e. getting a total rebate of Rs. 400 on four pizza orders.

Key observations at the time enacting the offer

There are few basis terms and guidelines associated with this exclusive offer, which need to be adhered to by a user before placing the order. These are as follows.

• The offer can only be placed via Domizon app. Hence, a user must download the app first.
• Getting over with basic formalities and registration, the user can proceed with it.
• The offer can be placed in two ways; I AM VACCINATED & I PLAN TO VACCINATE. The user can select a section in which he/she falls in.
• he/ she has to activate the respective coupon code THANKYOU to be involved with.
• The offer can only be availed in splitted form. That is instead of getting a lump sum rebate of Rs. 400, the user will get Rs.100 on an order for four times
• There is no subdued limitation given to minimum order limit as well as choosing pizza types and toppings
• The offer can’t be clubbed with any other offer and it’s available for limited period

Location specific restriction: does it exist?

As per report of 31st March 2021, Domino's Pizza has a total 1360 outlets in 293 cities across the country. Hence, without any hassle the offer can be served to the corresponding service zones. However, in case the distance of a particular order exceeds that specific serving zone, the user either has contact at the customer service for details or may redeem it at the counter physically.

Success of the initiative

Infusing a jerking marketing plank with a goal of social service, the success of the initiative has already been notable. With a total download of 57.3 million apps country, the number of orders are notable within a confined time period. 

However, the pizza company has also shared a space with other popular national/ international brands who also have put their face on the same campaign and imperative. Here is a smart list.

• The dating app OkCupid is leasing away a Profile badge to those who got jabbed with the vaccine, irrespective of types that is, Covexin, Covisheild, Sputnik V etc.
• Tinder app has launched a vaccine advocacy portal and bolsters users to get fastened with the process.
• Menswear brand Peter England is giving away a Rs. 1000 discount to the vaccinated users
• McDonalds and Godrej also lean on the same offer
• Airlines Indigo is availing a 10% discount on ticket booking to the vaccinated passengers
• A significant number of restaurants at sec-29, Gurugram, Haryana impose a 25% levy to those who either got jabbed with one or both doses and so on.

Therefore, get ready to grab the unique Domino’s vaccine offerbefore it flees away and at the same time get yourself the doses, if you are yet to do so. Despite this exclusive one, you can explore other rip-roaring coupons on Domino’s from several affiliated couponing websites. So, you may keep yourself updated with these websites for the best concurrent offer. Keep yourself safe and get the doses as fast as possible.