Media Release

Bengaluru, May 11: Vinod Gunasekaran an MBA graduate from Mangalore University came up with the idea after he saw that people in cities were unable to source fresh milk through the day and has started the first Milk ATM in Bengaluru. Vinod Gunasekaran under his startup V Dairy Ventures has rolled out Milk ATM (V Paal), the concept is to provide fresh Milk 24x7 at the ATM.

The machine provides undiluted and unprocessed milk 24/7, and the demand has been strong. The machine accepts Rs 5 coins, Rs 10, Rs 20, Rs 50 and Rs 100 notes, and people can choose the amount of milk they want to buy. People can fill the milk in containers as per their requirement. While other vending machines sell milk in packets, people fill Milk with their own utensils from this machine; the fresh cow milk is refilled every morning and in the evening. He took one year to study the market and added more features to the machine by which card system and recharging the cards in the machine was introduced. Presently the Milk ATM is installed in two apartments in Horamavu, Bengaluru. People can also get a special debit card to buy milk from the machine, These ‘debit cards’ are like prepaid cards, these RFID cards free of cost, customers can recharge the card and use the same to buy milk in this ATM. Vinod says more such ATM will be installed in future in and around Bengaluru and Karnataka.

The milk ATM installed by Vinod Gunasekaran in horamavu, Bengaluru.