Chennai, Sep 7 (IANS): South Korean auto major Hyundai Motor Company Wednesday revealed the first picture of its new generation i30 hatchback, ahead of its unveiling at the Frankfurt Motor Show next week.

In a statement, Hyundai said it expected the new generation i30 to build on the success of the original model and also the company's first model to be launched with the prefix 'i'.

According to Hyundai, the original i30 was designed and engineered in Europe and rolled out of its factory in the Czech Republic in 2007.

Last year, Hyundai sold 115,000 i30 units in Europe.

After its July 2007 launch, the i30 went on to increase its sales in Europe every year, attracting 115,000 buyers in 2010 -- the highest-ever annual sales figure for an individual Hyundai model in Europe -- and achieving total sales of more than 350,000 units up to mid-2011.

The model has been designed and engineered at the Hyundai Motor Europe Technical Centre in Rüsselsheim, Germany.

Thomas Bürkle, chief designer at Hyundai Motor Europe Technical Centre, said: "The new generation i30 is recognisable thanks to the Hyundai family face with its signature hexagonal-shaped front grille and the jewel-like design of the headlamps, together with distinctive daytime running lights."

While the company's two models, i10 and i20, are rolled out of its Indian plant near here for the global market, company officials said the i30 is being manufactured in Europe.