New Delhi, Oct 1 (IANS): Reliance MediaWorks has tied up with video management and licensing service provider Thought Equity Motion, Inc to offer integrated "smart content" to players in advertising, film, television, publishing and interactive media.

Reliance MediaWorks, the film and media services firm of the Anil Dhirubhai Ambani Group, will provide video footage to film studios, broadcasters and sports bodies as they move to digital file-based workflows and expand their distribution avenues across new media such as tablets, 3G, and HD streaming.

Reliance MediaWorks will help clients increase the accessibility and value of their content libraries through Thought Equity Motion's cloud-based video platform.

"We'll make available to Indian media companies the world's deepest stock footage collection and will also be able to generate new utility and monetization for local film libraries," said Chief Executive Officer (CEO) of Reliance MediaWorks Anil Arjun, in a statement.

"In listening to the needs of our India customers we recognized the need for this solution to enable content to be searchable, accessible and monetisable," said senior Vice President (Business Development) of Reliance MediaWorks Jim Hannafin.

Thought Equity Motion licenses sports, news, entertainment, editorial and creative content. It works with more than 400 rights holders globally to store, manage, and monetize their libraries.

"We're excited to be working with Reliance MediaWorks in the rapidly growing Indian market," said Thought Equity Motion's CEO and Founder Kevin Schaff.

"Bringing together restoration and content services with our cloud-based storage and delivery platform will help content owners increase the accessibility and value of their libraries," he added.