Media Release
Mangaluru, Mar 20: The Department of Commerce and Management at Yenepoya Institute of Arts, Science, Commerce, and Management (YIASCM), a Constituent Unit of Yenepoya (Deemed to be University) in collaboration with the International Skill Development Corporation (ISDC) organised the 3rd Series of the Enlightened Master Class in Digital Marketing on Wednesday, March 20 at its Kulur Campus here.
The event began with a warm welcome extended by Mahammad Shahid, head of the Department of Commerce, to the delegates.
Dr Arun A Bhagwath, the principal and dean, Faculty of Science, enlightened the audience on the importance of global knowledge and the significance of mastering new-age skills in Digital Marketing for students' holistic development.
Dr Simon Fraser and Craig Leith, experts from Robert Gordon University, Scotland were the distinguished resource persons for the session. Their comprehensive presentations covered various aspects of digital marketing, ranging from market analysis and consumer behavior to branding strategies and digital advertising methodologies. The aim was to equip students with the necessary tools and techniques to thrive in this dynamic field.
The presence of vice principals Dr Shareena P, dean Faculty of Commerce and Management, Dr Jeevan Raj and Narayan Sukumar A added gravitas to the event. The resource persons from Robert Gordon University were honored in a traditional manner as a token of appreciation for their invaluable contributions.
The session, held from 10 am to 12:30 pm, marked the third part of the series, with the preceding two sessions having been conducted online. A total of 250 students from B. Com, BBA, and MBA programs actively participated in the event, demonstrating their enthusiasm for learning. Notable attendees included Megha Malhothra from Robert Gordon University, Babitha and Tanuj from ISDC, Dr Vaibhav Meshram (Principal, YDU Bangalore), Dr Namratha S (PG Coordinator), Neeksitha Shetty (Head of Department, Management) and Mervin Jason Vas (Head of the Department, Hospitality Science). Sheetal Nayak, Assistant Professor, efficiently managed the proceedings as the Master of Ceremony, while Subramani K, Assistant Professor, coordinated the event.
The Enlightened Master Class Series at Yenepoya Institute of Arts, Science, Commerce, and Management emerged as a resounding success, providing students with a valuable platform to enhance their knowledge and skills in Digital Marketing. The event underscored the institute's unwavering commitment to providing holistic education and fostering partnerships for academic and professional growth.