Pics: Dayanad Kukkaje

Daijiworld Media Network - Mangaluru (SB)

Mangaluru, Sep 4: Shreya’s Sweets, a paragon of legacy and innovation in Mangaluru’s confectionery sphere, celebrated a major milestone with the grand unveiling of its exquisitely renovated, fully air-conditioned showroom at Mallya Arcade, Alake.

Nalin Kumar Kateel, former MP for Dakshina Kannada constituency; D Vedavyas Kamath, MLA, Mangaluru South; Sudheer Shetty Kannur, mayor, Mangaluru; and Jayashree Kudva, councillor, Mangaluru City Corporation, graced the launching event, which seamlessly blended traditional charm with modern sophistication.

The ceremonial event featured a ribbon-cutting followed by a guided tour of the newly renovated showroom. Guests explored the brand's latest offerings and experienced the space's renewed elegance.

Congratulating Ramesh Mallya and the management, Vedavyas Kamath said, "For many years, the people of Mangaluru have closely experienced the generosity and kindness of Ramesh Mallya. He is one of the pioneers of authentic and local sweets. Along with business, he is also involved in many social activities, showing his commitment to society. More than a hundred staff work at Shreya’s Sweets, indicating that the firm also contributes significantly to creating employment for youth. On this occasion, I congratulate Ramesh Mallya and his family for an additional venture under the brand of Shreya’s Sweets."

Wishing the management of Shreya’s Sweets, Nalin Kumar Kateel said, "Mangaluru is known for its unique food style. We have a number of national-level brands in the food industry. Mothi Mahal, Ideal, and Natural are the pride of Mangaluru. Shreya’s Sweets also falls under the same category because here we can find authentic Mangalorean sweets. The newly renovated showroom of Shreya’s Sweets will allow people to buy sweets from a wide range of collections."

The event was also attended by members of Shreya’s Sweets' family, including Muralidhar Ramani, Shivkumar Sharma, Sudhakar Kamath, Naresh Shenoy, Chetan Kamath, Naresh Prabhu, Guru Prasad Kamath, and Deepak Shenoy Vashi.

N Ramesh Mallya and N Asha Mallya, founders of Shreya’s Sweets, welcomed the dignitaries and gathering. RJ Kiran compered the event.

The inaugural event highlighted Shreya’s Sweets' dedication to harmonizing culture with modernity, reinforcing its esteemed position in the confectionery industry. As Shreya’s Sweets continues to evolve, it remains steadfast in its commitment to delivering unparalleled quality and innovation, setting an enduring benchmark for excellence.

About Shreya’s Sweets

Founded in 2002 by N Ramesh Mallya, Shreya’s Sweets was established with the vision of introducing the rich flavors of North Indian and Bengali sweets to the people of Mangaluru. From its inaugural branch at SLN Complex, GHS Road, the enterprise has risen to prominence in South Canara for its unwavering devotion to quality and authenticity. In 2013, Shreya’s Sweets set a new benchmark by introducing Gold Sweets to Karnataka for the first time, affirming its leadership in the confectionery industry. This focus on excellence was further acknowledged with the Times Business Award in 2021 for superior sweets and condiments across Mangaluru, Mysuru, and Hubli.

The esteemed confectionery brand signifies a renewed chapter, melding classic elements with a contemporary experience, as the redesigned showroom exemplifies the brand’s dedication to creativity while honoring its inclusivity. New specialties include live counters for Hot Mysore Pak, Jalebi, and Samosa, along with an array of premium offerings such as gift boxing options, Gold Sweet priced at Rs 7200 per kg, Jaggery Sweets, Sugar-Free Sweets, and a wide range of Namkeens.

Shreya’s Sweets’ mission and vision, following recent rebranding, reflect a commitment to both tradition and innovation: “After two decades of sharing the sweetness of Indian tradition, we have reimagined our journey to blend the timeless flavors you love with a fresh, modern experience. As a family-run business, every recipe is crafted with love, and our mission remains rooted in honoring the deep heritage of Indian sweets. We continue to innovate, ensuring that each delicacy not only excites your palate but also brings people together, strengthening the bonds of family and community. We aspire to be more than just a place for indulgence—we aim to be a destination where cherished memories are made, where every visit feels like a warm homecoming, and a place where sweetness unfolds.”