New Delhi, Dec 1 (IANS): Two-wheeler major Hero MotoCorp Thursday reported a sales growth of 27.4 percent in November which stood at 536,772 units as against 421,366 units sold in the like period of 2010.

"Our sales continue to set new benchmarks in the industry. We have been maintaining five-lakh-plus sales since August 2011 when we had launched our new brand identity," Anil Dua, senior vice-president for marketing and sales, Hero MotoCorp said in a statement.

According to Dua, the 27 percent increase in sales for the month under-review assumes more significance as it was achieved post-festive period.

"This 27 percent growth in the post-festive month of November is significant as it comes after our record retail sales in the month of October," Dua said.

The company's cumulative sales for the period April-November grew by 19.6 percent at 41,22,902 units from 34,46,602 units sold in the corresponding period of last year.

The company added that it will continue its strategy of new product offerings and network expansion.

"We plan to continue with our strategy of regular new launches, continuous network expansion and focused communication," Dua said.