Media Release
Mangaluru, Oct 18: KMC Hospital Dr B R Ambedkar Circle observes Breast Cancer Awareness month and launches Breast Wellness centre – an exclusive center powered by skilled clinicians, full time oncologists, women breast surgeon and radiologists.
Dr Sanyo D'Souza, medical oncologist, KMC Hospital expressed concern over the rising breast cancer cases in India, particularly among younger women. He emphasized, "October is observed as Breast cancer awareness month – this month aims to promote screening and prevention of the disease. The aim is to support people diagnosed with breast cancer, including those with stage 4 breast cancer, educate people about breast cancer risk factors, encourage women to go for regular breast cancer screening starting at age 40 or earlier, depending on personal breast cancer risk. Nearly 2 lac new cases of breast cancer are diagnosed in our country every year. Breast cancer is the most common cancer in females and most common cause of cancer related mortality. Awareness, early detection and access to treatment is very important and it is one of most treatable cancers.”
Dr Harish E, surgical oncologist, KMC Hospital stated “The Centre of Excellence for Cancer Care at KMC Hospital has an integrated approach to treat cancer at any stage. The center has full time medical oncologists, surgical oncologists, radiation oncologists, hematologists, skill staff and technicians along with fully equipped state of the art infrastructure and facilities, best in the region operation theaters, ICU, NABL accredited laboratory & radiology services. As each patient needs are different, our team of doctors provide tailored treatment plan for each patient be it chemotherapy & surgical intervention or radiation & surgical intervention or chemotherapy with radiation etc. While mastectomies were once the primary option of treatment for cancer, newer treatments now offer the chance to preserve the breast.”
Dr Karthik KS, surgical oncologist, KMC Hospital added “Early detection, awareness, and access to treatment have never been more critical, as breast cancer is one of the most treatable cancers when caught early. Through breast self-examination if a woman seems to have even a slight doubt about their breast wellness it is better to get checked to rule out any complications. As regular check-ups can save lives, regular breast examination also can help a woman over the age of 40 years, or those with a family history of cancer. Additionally, family support plays a vital role in a cancer patient’s recovery. The testimonials shared today by patients and their family members prove that it is possible to overcome cancer.”
After unveiling the logo of the newly setup Breast Wellness Centre Dr Basila Ali, breast surgeon, KMC Hospital spoke about the uniqueness of the center “The Breast Wellness Centre has been designed with the evolving needs of women in mind. Many women tend to overlook their health or delay seeking treatment for their breast due to social anxiety, fear, or embarrassment. Most of the times these lumps might not be cancerous, and simple procedure can ease the worry. Unfortunately, delayed diagnosis might lead to symptom progression. Our team of female doctors—breast surgeon, radiologists, and support staff—will work to reduce the dilemma most women face and make the process more comfortable for them. Patients can visit breast wellness centre at 11th Floor – Tower 1 KMC Hospital Dr B R Ambedkar Circle Mangalore or connect to 1800 102 5555 for appointments.”
Saghir Siddiqui, regional chief operating officer, shared his thoughts on the new services, saying, “Patients are becoming more aware of the signs and symptoms, which leads to earlier visits to doctors. Now, we’re seeing more cases in stages one and two, compared to stages three and four five years ago. Through outreach programmes in schools, colleges, and organizations, we’re actively raising awareness, teaching women how to perform self-examinations, as early detection allows for more effective treatment. We urge daughters/sons to speak to their mothers, husbands to talk to their wife, friends to support each other and take the first step in getting your loved ones checked for breast wellness.”
Dr Sanal Fernandes medical oncologist was also present at the occasion.
About Manipal Hospitals
As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 7 million patients annually. Its focus is to develop an affordable, high-quality healthcare framework through its multispecialty and tertiary care delivery spectrum and further extend it to out-of-hospital care. With the completion of the acquisition of Medica Synergie hospitals and AMRI Hospitals Limited (acquired in Sept 2023), the integrated network today has a Pan-India footprint of 37 hospitals across 19 cities with 10,500+ beds, and a talented pool of 5,600+ doctors and an employee strength of over 18,600.
Manipal Hospitals provides comprehensive curative and preventive care for many patients from around the globe. Manipal Hospitals is NABH, and AAHRPP accredited and most of the hospitals in its network are NABL, ER, and Blood Bank accredited and recognized for Nursing Excellence. Manipal Hospitals has also been recognized as the most respected and patient-recommended hospital in India through various consumer surveys.