Daijiworld Media Network - New Delhi
New Delhi, Sep 22: The Gujarat Cooperative Milk Marketing Federation (GCMMF), known for its Amul brand, announced on Saturday a significant price reduction across more than 700 product packs, including ghee, butter, ice cream, bakery, and frozen snacks. This move aims to pass the benefits of the recent GST rate cut directly to consumers, with the new prices effective from September 22, 2025.
The price revision covers a wide range of dairy and related products such as butter, ghee, UHT milk, cheese, paneer, chocolates, bakery items, frozen dairy and potato snacks, condensed milk, peanut spread, and malt-based drinks.
Key price changes include:
• Butter (100 gm) reduced from Rs 62 to Rs 58
• Ghee prices cut by Rs 40 to Rs 610 per litre
• Amul processed cheese block (1 kg) lowered by Rs 30 to Rs 545
• Frozen paneer (200 gm) price reduced from Rs 99 to Rs 95
GCMMF, which is owned by 3.6 million farmers, said the price cuts are expected to boost consumption, especially of ice cream, cheese, and butter—categories where per capita consumption in India remains low, signaling significant growth potential.
The cooperative also anticipates that the reduced prices will increase demand and drive growth in its overall turnover.
Earlier, Mother Dairy had also announced similar price reductions effective from September 22.