Media Release
Bangalore, Aug 12: Equinox Fitness, a joint collaboration between Gold’s Gym and Les Mills Studio, a unique fitness and health club has been launched in Sahakarnagar, Bangalore. The Club, one of its kind in the city is replete with world class training facilities. The fitness initiative, launched by Amit Gowda owner of the popular Urvashi Theaters, was inaugurated by Kannada film superstar Puneet Rajkumar.
The key highlight of the project is the introduction of the famed Los Angeles Personal Training (LAPT) programme for the first time in Asia. The club will house the world's largest team of LAPT trainers under one roof at Gold’s Gym in Sahakarnagar. The fitness studio in 20,000sq ft area has the most advanced audio and lighting systems comparable to the best in the world to provide customers an international training experience. The club has the services of some of the finest trainers, most of whom have international exposure.
Amit Gowda, said, “We would like to provide Bangaloreans a chance to experience the best fitness facilities. We have not left any stone unturned in achieving it. The LAPT programme has been effectively put in use by Hollywood celebrities like Angelina Jolie, Brad Pitt , Ben Affleck , Sylvester Stallone etc. The presence of LAPT trainers in our midst enables us to provide our citizens a cutting edge personal training experience in Bangalore. Here we have a package for everyone who wants to experience this renowned training programme.
The studio is also crafted as a place for recreation where friends meet in a relaxed atmosphere, enjoy the thumping music while also elevating their fitness to new levels. The center meets all safe standards. The flooring from Netherlands acts as a shock absorber, helping avoid injuries. It has anti-microbial features as well, which is something fitness enthusiasts are particular about these days.”
The fitness studio houses the renowned Gold’s Gym which provides cardio training for traditional fitness freaks. It uses best in class equipment like elliptical trainers with touch screen consoles.
The Les Mills programme, which is an international fitness capsule, has been adopted by celebrities like Madonna. It offers Nike’s master trainer Brian and Linda a master trainer from Les Mills USA. Les Mills classes include Body Combat, Body Balance and Body Pump.
Says Puneet Rajkumar, “The facility is easily Bangalore’s best. I hope Bangaloreans make use of this facility in large numbers. The society requires healthy, strong citizens. I have experienced this unique training programme and can vouch for the fact that it has improved my fitness and health considerably. I would like to recommend LAPT for anyone who likes to get to the next level of physical well being. I would like to congratulate Amit Gowda for bringing this high class personal training programme to India which can now be enjoyed by VIPs like You and Me in Bangalore”.
The Sahkarnagar fitness studio is equipped with high end shower and steam rooms and the customers will be able to go straight for a party or office from the fitness centre. There is also a makeup room complete with hair dryers and other facilities.
About LAPT
LAPT Training was designed initially for celebrities in Hollywood. The United States , and especially Los Angeles (LA), is the birthplace of Personal Training (PT) where PT used to be exclusively available for movie stars and VIPs. The celebrities who have been trained on LAPT are Angelina Jolie , Brad Pitt , Ben Affleck , Sylvester Stallone to name a few .In LAPT, Personal trainer will establish a personal training schedule in consultation with the patrons and they will work closely together to achieve the goals. This goes beyond basic fitness instruction. Without selling them short, a Personal Trainer works in a more personal way and will pay much closer attention to the progress, which will help to achieve faster results. In personal training which is very affordable these days patrons are well informed of the possibilities and use of equipment in the fitness centre and/or which devices they should use to achieve their goals. It is fun working and building up a bond with a Personal Trainer which is lacking in other fitness trainings.
About Amit R Gowda
Amit R Gowda, Director Gold’s Gym, Sahakaranagar is a young entrepreneur who belongs to the family that owns the Urvashi Theatres, one of Bangalore’s oldest and famous movie halls. The 45-year-old theatre, located on Lalbagh Road that has achieved success with its latest technology compared to other multiplexes in Bangalore. They have the highest-grossing screen in India. In direct competition with even the biggest multiplex chains. The technology has paved way for exclusive contracts with studios including Paramount and Dream works enabling all the movie premieres exclusively in Urvashi. The technology has not led to an increase in prices; tickets range from 150 to 200 for a 3-D movie—almost half the price of going to a multiplex. The theatre makes its money from seating capacity instead of highly priced tickets. With 1,100 seats in the theatre, the numbers can be quite significant. At 100 percent capacity it can seat as many as 15,000 people over a single weekend. The business model is successful and is being adopted by other single screens. Urvashi Theater’s Equinox Fitness has also started a trend in fitness market as well.