Hyderabad, Nov 22 (IANS): Artha Yantra, an integrated finance service company, Thursday launched Arthos, a web-based personal finance platform to provide end-to-end advise for individuals.

Based on the proprietary 'personal finance life cycle management' concept of Artha Yantra, Arthos enables its users to plan, execute and manage their finances all at one platform.

Nitin B. Vyakaranam, founder and chief executive officer of Artha Yantra, told reporters that the one-of-its kind platform would help an individual analyse his financial position by mapping expenses against earning and measuring credit worthiness and risk potential.

He said Arthos would address the personal finance requirements of a huge middle class, who have no access to quality advise. The platform offers best and suitable products to individuals.

"One can build and achieve financial future online," he said.

"Middle class individuals who generally face financial crunch will now have a platform to input their financial goals and arrive at a strategy that help build a better financial future," Vyakaranam said.

It offers freedom of choice to consumers in choosing the right mix of financial products/services; to avoid financial burden and help correcting financial mistakes done in the past, he added.

Besides giving an investment strategy, Arthos helps one prepare for any unforseen circumstances by advising on the need for insurance considering all aspects of the individual.

Artha Yantra, a young company started by a group of alumni of the Indian School of Business, Hyderabad, received investments from WFA Global Investments, a US based investment firm.

It plans to develop proprietary technology and expand operations across six cities - Hyderabad, Bangalore, Delhi, Chennai, Mumbai and Pune.