Bangalore, Jun 5 (PTI): Amazon Seller Services Pvt Ltd, an Amazon.com company, today announced the launch of an online marketplace in India, www.amazon.in.

Starting with books, movies & TV shows video products, Amazon.in will introduce additional categories including mobile phones and cameras in coming weeks, the company said.

"We're excited to get started in India and we will relentlessly focus on raising the bar for customer experience in India," said Greg Greeley, Vice President of International Expansion at Amazon.com.

"Our vision, at Amazon, is to be Earth's most customer centric company; to build a place where people can come to find and discover virtually anything they want to buy online, he added.

"With Amazon.in, we endeavour to build that same destination in India by giving customers more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience," Greeley said.

The company has also launched two new seller programmes – 'Selling on Amazon' and 'Fulfilment by Amazon', providing customers a "convenient and trustworthy" online shopping experience and Indian retailers of all sizes a "robust and scalable platform" to sell their products online with no listing fees and a pay-as-you-go fulfilment services, it said in a statement.

"Customers can confidently shop from sellers of all sizes on Amazon.in and benefit from a safe and secure online ordering experience, convenient electronic payments, Cash on Delivery, easy  returns, Amazon's customer service with 24x7 support, and a globally recognised and comprehensive purchase protection provided by Amazon's A-to-Z guarantee, the statement said.

Amazon.in is also accessible on mobile devices allowing customers to shop anywhere, it added.

In February 2012, the US online giant made its foray into the Indian market with the launch of Junglee.com, enabling retailers in India to advertise their products for free to millions of Indian shoppers and drive targeted traffic to their stores.To mark the launch, Amazon.in has a limited period promotion wherein all customers will enjoy free delivery on orders fulfilled by Amazon, it added.

"Our vision is to become a trusted and meaningful sales channel for retailers of all sizes across India, enabling them to succeed and efficiently grow their business online," said Amit Agarwal, Vice President and Country Manager, Amazon India.

"With fulfilment by Amazon, we will do the heavy lifting for the sellers so that they can focus on core business functions like sourcing and pricing their products."