New Delhi, July 4 (IANS): Joining the bandwagon, Videocon Mobile Services has slashed its 2G data rates by 90 percent for its subscribers across the Punjab, Haryana, Gujarat, Madhya Pradesh and Chhattisgarh telecom circles, the company said in a statement here Thursday.

“According to the new tariff, once the subscribers exhaust their free 2G Data Pack quota, they can continue to access high speed mobile internet by just paying 1 paise per 10kb, thereby enjoying a huge 90 percent discount,” the statement said.

“In line with the brand’s pioneering positioning in providing value-for-money services, this 90 percent tariff reduction will help increase data penetration across segments, which will translate into stronger benefits for the brand and will help us engage more subscribers in coming times,” Arvind Bali, Director and chief executive officer of Videocon Mobile Services said.

Earlier, Vodafone, Airtel, Idea Cellular and Tata Docomo had drastically slashed their data charges.