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Aircel launches campaign to save tigers

  •   Mon, Jul 29 2013 08:21:51 PM

New Delhi, July 29 (IANS): Telecom service provider Aircel Monday launched its digital campaign "The Mouse that saved the Tiger" on the occasion of World Tiger Day.

This is an extension of the earlier campaign, "Save our Tigers".

"The digital campaign is aimed at spreading awareness on tiger conservation through digital media, emphasising habitat destruction as a real threat in building a sustainable environment," a statement from Aircel said.
  

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