Kolkata, Sep 20 (IANS): Tata Docomo Ltd. is targeting a 20 percent revenue growth and a revenue market share in excess of 10 percent, a company official said here Friday.

"Our SME business achieved a year-on-year growth of about 20 percent in FY 12-13 as against the industry growth of 8 percent. We are targeting a 20 percent revenue growth and a revenue market share in excess of 10 percent," Tata Teleservices' SME business president Prateek Pashine told media persons here.

"Our market share in last fiscal was 10.4 percent and we aim to take the same to 11.2 percent in FY13-14," he added.

Pashine also said the company which has a base of over 7.5 lakh consumers, would be adding more channel partners across the country to its existing fleet of 1,200 such partners.

Talking about various markets within the SME segment, Pashine said the company will consolidate its position in the wireline data segment (internet leased lines (ILL), multi protocol label switching etc.) where it is dominant with 17 percent market share.

Despite the wireless voice (landline) segment witnessing a negative growth of around one percent, Pashine said the company grew by more than 20 percent and attributed reality TV shows for the good showing.

"There is lot of reality shows going on with most of them using public voting which allowed us to grow in the segment which has witnessed negative growth of one percent and the trend is expected to continue," he said.

He however refused to divulge details about the company's tie-ups with reality TV shows.