New Delhi, Nov 12 (IANS): Heel and Buckle, a multi-brand concept footwear label from London, Tuesday announced the launch of its e-commerce website. It offers customers a chance to shop online for varied styles of footwear and accessories from leading international brands.

Men can pick from brands like Rad Russel, Alessandro and Magnanni, while for women the choices include brands like Paco Gil and Pazzion.

The e-commerce site allows visitors to search within each category by type, size, style and colour, and there is also an easy return free-of-charge policy if one is unhappy with the product.

"We're creating a distinctive and accessible online shopping experience for our customers by offering an unbelievable product assortment in exceptional colours, sizes and styles," Dhiraj Bhatija, joint managing director of Naaysa Lifestyle who brought the brand to India, said in a statement.

"Heelandbuckle.com represents another opportunity for new and existing customers to shop and interact with Heel and Buckle, and we believe it will be a strong contributor to the continued growth and success of the Heel and Buckle brand in India," he added.

To enhance the level of the customer's shopping experience, the site has a 'Home Service'.

It puts together a range of shoes in a particular size and style and gets them delivered to one's location of choice by a sales specialist, who will then walk the customer through the process of purchasing a shoe.