New Delhi, Dec 16 (IANS): Indian jewellery brand Mirari has launched its e-commerce portal, which will showcase a mix of fresh and contemporary jewels.

The brand has outlets in metro cities, but the digital shop will prove to be a platform for jewellery lovers who are caught up in their busy lifestyles, says Mira Gulati, the creative head at Mirari.

"Being an entrepreneur myself, I understand how busy today's woman is. Along with managing professional and personal life, she is expected to be presentable all the time," Gulati said in a statement.

"Understanding the time constraints, the customer does not have to personally visit the store... www.mirari.com will help our customers make the purchase at their own time and convenience," she added.

An interesting feature is how users will also have the option to design their own jewellery.

"We want our customers to have maximum choice and flexibility in terms of designs and shopping," Gulati said.

At the Mirari online store, the user can pick from designs comprising pendants, rings, earrings, traditional and contemporary bangles, bracelets and neckpieces.

The collection is priced from Rs.8,000 onwards.