Kochi, Jan 16 (IANS): French marketing and communications company The Links Groupe announced Thursday it has formed a new company in India with Salt Mango Tree, an advertising company based here, in which it would hold the controlling stake.

The new company, The Links India, will be based in Kochi with its corporate office in Delhi.

"It gives us immense pleasure to invite Salt Mango Tree into our family. We were overwhelmed by the sheer quality and excellence of this young and vibrant company, especially its talented team and amazing repertoire," said Tim Guillois, chief executive officer (CEO), The Links India.

Headquartered in Nantes, The Links Groupe's list of elite clients includes some of the country's top brands as well as Fortune 500 companies.

"It is indeed humbling to know that our achievements were potent enough for Links Groupe, to choose us ... I hope this also cements faith in young entrepreneurs and the start-up ecosystem in Kerala," said Andrine Mendez, ceo, Salt Mango Tree.