Bangalore, Sep 4 (IANS): Dubai-based health and wellness tech firm Tupelo Wednesday launched in India an electronic device to track fitness level of its users.

The coin sized wearable device branded "Mymo" tracks users' steps, distance and calories wirelessly onto an iPhone, Android smart phone or a computer and helps them to maintain fitness level.

"Our research showed a 85 percent dropout rate in the first few weeks of buying a wearable device due to a lack of motivation. As people need incentives to incorporate activity into their daily schedule, Mymo provides the incentive to stay engaged," Tupelo chief executive Martyn Molnar told reporters at the product launch.

Priced at Rs.3,999, the device has six-month battery life and comes with rewards packages, which enable users to track their movements and earn 'My Miles' to convert them into talk time, groceries, airline miles and vacations abroad.

"We reward our users for being active and keep them motivated to achieve their fitness goals," Molnar said on the occasion.