Lucknow, Sep 23 (IANS): The Uttar Pradesh government will undertake a "Clean India" campaign from Sep 25 to Oct 1 in urban areas of the state, officials said Tuesday.

A 15-member campaign organising committee under the chairmanship of mayors of all municipal corporations of the state has been constituted to meet the cleanliness target at the district level.

Chief Secretary Alok Ranjan, through a government order (GO), has issued directives to divisional commissioners, district magistrates, vice-chairpersons of development authorities, commissioners and officers of municipal boards besides city panchayats to ensure that urban areas are made cleaner during the week-long mission.

Officials have been ordered to organise "clean road and street day", "clean schools and colleges day", "clean hospitals day", "clean toilets day", "institutional cleanliness day", "clean shops, hotels, restaurants, bakeries and eateries day".

Ranjan has also instructed people to take pledge for cleanliness.

Street plays, skits, media drives, drawing and essay competitions will also be held on cleanliness-focused programmes, officials informed.

Authorities have been asked to make maximum use of "pamphlets, print, electronic and social media" to get across the message of cleanliness and hygiene.