PTI
New Delhi, Oct 16: Expecting India to emerge as the second largest market for them by 2008, Finland's Nokia has chalked out aggressive business plans, and said they would be difficult to beat in India.
With customer service and distribution network well in place, "We shall be very difficult to beat in this market," Olli-Pekka Kallasvuo, President and CEO of Nokia, said adding, "we are far ahead of competitors having been in market for a long time. Nokia is a strong brand and well respected in India."
The company is focusing on all segments like pricing, quality and country-specific campaign in order to maintain its leadership in the Indian telecom sector.
"India is a big market, especially for the telecom sector. We shall continue to be very active. The approach we have taken is to become local here. Global scale but business is local," Olli-Pekka told PTI in an interview.
Nokia, which recently set up manufacturing plant in Tamil Nadu, has been producing India-specific, tailor-made phones to cater to all sections of society. "Made in India, Made for India is what we believe in," Olli-Pekka said adding majority of the phones would be for the domestic market but exports are also taking place from the Chennai manufacturing facility.