New Delhi, Oct 21 (IANS): Airtel digital TV and Samsung Tuesday announced their partnership to launch integrated digital TV (iDTV) in India.

"We at Airtel digital TV are always looking for new ways to deliver an experience for our customers that is truly innovative and world class. In line with this commitment, we are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience," said Shashi Arora, chief executive officer (DTH and Media), Bharti Airtel, in a statement here.

The integrated digital TV is now available across Samsung plazas and all leading multi-retail outlets at prices starting at Rs.44,900. Customers purchasing the iDTV will get a limited period introductory four months' free subscription offer of Airtel DTH services.

"The clutter-free, convenient and ultimate viewing experience offered by iDTV showcases Samsung's commitment to provide consumer-centric products," said Ranjivjit Singh, chief marketing officer, Samsung Electronics.