New Delhi, Oct 28 (IANS): Industry body PHD Chamber of Commerce and Industry has joined hands with Hannover Milano Fairs India Pvt Ltd for their upcoming annual event in India under the brand of World of Industry - INDIA 2014.

"The focus of the partnership is to explore new avenues for business growth of multinational companies from northern India through various joint activities with Hannover Milano Fairs India Pvt Ltd, which is the Indian subsidiary of the largest and oldest engineering trade fair organizer, Deutsche Messe AG, Germany," the chamber said in a statement issued here Tuesday.

The event will be held here Dec 10-13.

"We have created new provisions for the participation of the Association members, not only in the Indian exhibition, but also to explore opportunities of exposure in the 110 International exhibitions organized by the company worldwide," said Mehul Lanvers Shah, managing director, Hannover Milano Fairs India.