New Delhi, Oct 29 (IANS): Hero Electric, a flagship company of the Hero Eco Group, Wednesday launched its latest product, AVIOR e-cycles.

The Hero Electric AVIOR e-cycle was launched in two variants - AVIOR AMX at Rs.19,290 (on-road Delhi) and AVIOR AFX at Rs.18,990 (on-road Delhi) for both male and female riders. AMX is available in black and AFX is available in burgundy.

"We are extremely thrilled to introduce Hero Eco's world-leading German technology in India through our new product AVIOR. We are committed to our vision to provide green mobility to the country and look forward to consistent innovation towards developing remarkable products for the Indian EV (electric vehicles) market," said Naveen Munjal, managing director of the Hero Eco Group.

Sohinder Gill, chief executive officer for global business at Hero Electric India, said: "Hero Electric with its commitment to the Indian EV industry has always prioritised innovation and quality. With the expected growth in the Indian EV industry, we are thrilled to introduce leading global technology to our patrons."

The products are available on sale across all five metro cities in India. Powered with six-speed Shimano gears riding at maximum speed of 25 km per hour, the product has alloy wheels with a maximum battery charge time of 9-10 hours.

The product is primarily targeted at the urban lifestyle, largely working corporates, young professionals and the youth. The company is hopeful of sensitising the large urban population across all the metro cities to adopt these e-cycles as an alternate mode of transportation for commuting quick distance, the company said.