New Delhi, Nov. Nov 3 (IANS): Bharti Softbank, a joint-venture between Bharti Enterprises and SoftBank Corporation, Monday said it has acquired a 36.5 percent equity stake in entertainment media startup ScoopWhoop Media Pvt Ltd through BSB Portal Limited.

ScoopWhoop is an India-focused entertainment media startup that creates and curates content that gets shared through social networks. Its website and mobile application clock approximately 20 million monthly page views and have over 8 million unique visitors each month.

"BSB Portal Limited will have an effective stake of 36.5 percent in ScoopWhoop. The partnership will combine the strengths of both - that is, content creation for Indian youth by ScoopWhoop and mobile-optimized technology platform and distribution by BSB for Indian consumers," a company statement here said.

"The team at ScoopWhoop have demonstrated significant growth by leveraging their strength in understanding and creating locally relevant content for India's young audience. We believe the partnership offers immense synergies for both parties to create great content experience for India's mobile internet population," Madhu Nori, chief executive officer, BSB Portal Limited, said.

BSB Portal is a wholly owned subsidiary of BSY Pte. Ltd. which is a joint-venture between BSB and Yahoo! JAPAN Corporation.