New Delhi, Nov 24 (IANS): Reliance Communications, part of the Anil Ambani-led group, has launched TalkLoan service for its pre-paid GSM customers to allow them make urgent calls in case of insufficient balance, the company announced Monday.

"TalkLoan is an innovative solution which will provide great convenience to our customers, assuring them of uninterrupted voice and data usage. With this service, RCOM's customers can virtually not run out of balance at any time. This service will further cement our strong ties and connect with our pre-paid customer base," Gurdeep Singh, chief executive officer, consumer business, Reliance Communications said in a statement here.

The service will provide RCOM's pre-paid GSM customers with an instant loan of Rs.5 or Rs.10, which can be availed of when the balance dips below Rs.10, the statement said.

"Once the customer dials *141#, he or she can select the denomination of the instant recharge and start using the phone for voice and data services immediately. In essence, the TalkLoan service allows all Reliance GSM pre-paid customers to keep talking and surfing without being disconnected," it said.

"The talk-time given through the TalkLoan loan facility does not have any validity, and customers can use it anytime they want. The 'loan amount' will be recovered by the company over subsequent recharges, with a nominal transaction fee," the statement added.