New York, Nov 25 (IANS): If you are done with the ALS Ice Bucket Challenge, pull up your shirts for the HIV Shower Selfie Challenge.

Reality TV star and AIDS activist Jack Mackenroth has launched the HIV Shower Selfie Challenge to help raise money for Housing Works, a New York-based non-profit organisation fighting to end AIDS and homelessness globally by 2030.

Mackenroth has partnered up with social media app Moovz, a leading global gay social app, to launch the project.

He has set up a page on the Housing Works website where you can donate directly to the campaign, which Mackenroth hopes will raise $1 million.

"I was inspired by the use of the word 'clean', especially common in gay culture, to describe oneself as STI/STD free. Indirectly this implies that HIV-positive people are somehow 'dirty'," Mackenroth was quoted as saying in a www.towleroad.com report.

"I thought shower selfie (no explicit nudity please) would be a fun way that everyone could easily show their support for finding a cure by using social media and by using the hashtag #weareALLclean when they post their photo with the link," he added.

Once done, they can challenge three other people to participate and hopefully donate to the project as well, he added.

An American swimmer, model and fashion designer who competed in the fourth season of American reality show titled "Project Runway", Mackenroth was the first openly HIV-positive contestant in the show's history.

The World AIDS Day is observed Dec 1.