New Delhi, Dec 22 (IANS): A survey conducted in three countries -- the US, France and Australia -- has revealed that the tourism campaigns launched in these nations had a positive impact on the targeted audience, Parliament was informed here Monday.

Union Minister of Culture and Tourism Mahesh Sharma in a written reply in the Lok Sabha said that a study "Assessment of International media campaigns of the Ministry of Tourism" on the impact of media campaigns launched in three countries from 2011 to 2012 said they had a "positive impact" on tourism.

"The survey covered travellers planning to visit other countries in the coming one year, which revealed significant impact on respondents, who decided to change their travel bookings to visit India in the coming one year after watching the 'Incredible India' campaign advertisements," the minister said.

"It also revealed that the campaigns were rated as excellent in terms of quality, theme and appearance with the overall perception being rated as good," he added.