New Delhi, Jan 19 (IANS): Microblogging site Twitter has appointed Taranjeet Singh as head of sales for its India operations, a company statement said here Monday.

His main responsibilities will be to increase the commercial opportunities for Twitter in India and to work closely with brands and agencies to maximise the value of real-time marketing on the world's largest platform for live, public conversations, it said.

"India is a very important market for us -- we have seen strong usage of our platform across the board last year and now is a great time to increase our local sales presence by bringing in Taranjeet as our country business head," said Parminder Singh, Twitter's managing director for Southeast Asia, India and Middle East and North Africa.

"We have seen growing momentum from brands and agencies to use Twitter to connect with their audiences in real-time for major events as well as everyday moments in India. Taranjeet will lead our partnership with brands for maximising their creativity and deepening their customer engagement on our platform to take our sales business to the next level in India," he added.

Taranjeet Singh holds over 19 years of sales and business development experience. In his last assignment, he was working as the sales director, south Asia, for BBC Advertising.