Sharjah, March 16 (IANS/WAM): Air Arabia, the Middle East and North Africa's first and largest low-cost carrier, on Monday launched 'Airewards', the first low-cost carrier rewards programme in the MENA region, which makes earning and redeeming points effortless.

Airewards is designed to offer simple, transparent and value-packed experience to customers.

Points are based on money spent rather than distance flown, and can be earned on any product or service purchased from the airline. This online loyalty programme also offers unparalleled flexibility when redeeming points, with the availability of a variety of payment and reward options, without any blackout dates or limitations on availability.

"Air Arabia is proud to unveil Airewards, the region's first ever low cost carrier loyalty programme and a major step forward in how we engage with our customers" said Adel A. Ali, group chief executive Officer of Air Arabia.

"Air Arabia has always used innovative products and cutting edge technology to provide customers with a hassle-free travel experience. The launch of Airewards falls in line with the airline's commitment to put value for money proposition at the heart of its business model. This programme not only sets the standard for the low-cost aviation industry, it also allows us to say a big thank you to the millions of loyal passengers who chose to frequently fly with our airline," he said

Joining Airewards is free and open for everyone. Members can earn and redeem their points while traveling with Air Arabia via its hubs in the United Arab Emirates and Morocco. Members will also be the first to learn about promotions and new routes, schedules and launches.

The programme features have been designed with Air Arabia's customers in mind and points can be earned and shared with anyone. For passengers who fly frequently for business and then occasionally with their whole family, Airewards offers a dedicated "Family Account" for up to eight relatives to enable faster earning and quicker redemption.