Honda City reaches 1 lakh sales mark


New Delhi, April 6 (IANS): Japanese automobile major Honda Cars India on Monday reported that its fourth generation Honda City has become the fastest mid-size sedan in India to achieve the 1 lakh sales mark in just 15 months.

According to the company, with a strong sales momentum throughout the year, Honda City registered 101,299 units of cumulative sales since its launch in January 2014.

“City brand has been the face of Honda in India, enjoying strong leadership and popularity in its segment ever since its launch,” said Jnaneswar Sen, senior vice president, marketing and sales, Honda Cars India.

“While retaining the traditional set of sedan buyers, the new City has been able to attract a large number of young buyers. Thirty percent of the customers have bought the City as their first car,” Sen added.

The vehicle was first introduced in India in January 1998. The previous three generations of the Honda City have a cumulative sales of 4.3 lakh units.

  

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Title: Honda City reaches 1 lakh sales mark



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