Daijiworld Media Network - Mangalore (MB)

Mangalore, Mar 18: The Shankar Mahadevan Live show on Nehru Maidan on Sunday, March 18 is indeed a memorable event for the music-lovers around.

The show is brought is here by the Shark Tooth brand.

Known for his distinct attitude, unique style and headstrong performance that leaves behind a mighty impact, Shankar Mahadevan is expected to set the stage afire with some foot-stomping action!

Elated with the partnership of Shark Tooth and Shankar Mahadevan, Asif Adil, managing director, Diageo – India and South Asia, said, “Shark Tooth has served their consumers’ patient wait for a brand with attitude and taste befitting their fast changing lifestyle. Now, it's time to offer them an experience befitting their personality, which is the reason why we have partnered with Shankar. He embodies the spirit of Shark Tooth – independence, boldness and individuality, with his starkly different beat and rhyme.”

Trained in Carnatic and Hindustani classical music, Shankar Mahadevan is an accomplished music composer and singer.

He treads along the unbeaten path adopting a variety of musical styles, working in close quarters with his duo partners Ehsaan Norani and Loy Mendonca.

The one-and-a-half hour concert will feature the best from Shankar and wiill also showcase, Akruti – the latest singing sensation.

Shiney Ahuja, Bollywood’s very own rockstar and Shark Tooth brand ambassador says, “Shankar Mahadevan is unique and irreplaceable, his intense passion and dedication sees him evolving all the time. I am very excited and will look forward to see him perform live, courtesy Shark Tooth!”

“I love music; it’s inherent in all aspects of my life! The youthfulness, the individuality, the courage and conviction to dream on….. Shark Tooth has presented me with yet another opportunity to fuel my dreams furthe,” comments Shankar on his association with Diageo.