New Delhi, June 15 (IANS): Axis communications on Monday introduced its flagship ZipStream technology to aid users in reducing bandwidth and storage requirements up to 50 percent on its surveillance products.

The Sweden-based firm, which does all its business in India via channel partners, offers network video solutions (surveillance) for professional or enterprise installations.

Commenting on the launch, Sudhindra Holla, country manager, Axis Communications India & SAARC, said: "Rapid urbanisation and increasing crime rates are leading to demand for safety and security in newer sectors like IT, educational institutions, retail, hospitals and manufacturing units."

"Our products and solutions have been designed to cater to the varying demands of customers. Zipstream, forensic capture and edge analytics will save space and bandwitdth for consumers streamlining the surveillance process," he added.

"Today's successful companies are those that are proactively looking at ways in which network video can create new business opportunities. And it is time they start to look at smart video surveillance beyond datasheets as quality does not reflect in sheets, but in performance," he added.

As an extended solution, the company will also offer open-platform suites for consumers divided into three categories based on the number of cameras being used in the system.

The firm also expanded its modular miniature camera offering with three new sensors that can be connected to a main unit making the device more flexible.

"Flexibility is a key feature of AXIS F Series and the three new sensor units fulfill this by giving customers the choice of not only different lens types, but also form factors and price points," Holla said.

Axis, which has market leadership in Asia, claims that video surveillance has gone beyond monitoring to heat mapping, smart analytics, thermal imagery, selective motion detection and identification, among various others.

The company said that it will be driving growth across various industries and government applications.

"With the growing need for sustainable and smart technologies, we see huge potential in various government and enterprise sectors," Holla said.

"We are looking to at least capture 25-30 percent of business that is being driven by the Smart Cities initiative. We are also looking to engage smart projects via our system integrators into," he added.

The company also informed that it was looking to expand its channel partners numbers to scale up revenue figures and increase its presence in India.