Zaheerabad, June 23 (IANS): Automobile manufacturer Mahindra & Mahindra on Tuesday launched its all new small commercial vehicle Jeeto with price starting at Rs.2.32 lakh (ex-showroom Telangana).

"At Mahindra we have regularly created disruptions in the market with our alternative thinking and the Jeeto with its unique value proposition is a clear validation of this philosophy," said Pawan Goenka, executive director, Mahindra & Mahindra.

"A true 'Make-in-India' vehicle with a modular platform, the Jeeto is poised to redefine the landscape of the small commercial vehicle industry within India and drive positive change by providing its customers with a higher earning potential," Goenka added.

According to the company, the vehicle is the first ever product in its category with a modular range of eight mini-trucks to cater to the varied needs of the sub one tonne load segment customers.

The company said Jeeto will be a game changer in last-mile distribution. The vehicle is being rolled out of the company's Zaheerabad plant located in Telangana.

The company added that the vehicle comes in two direct injection (DI) diesel powertrain options of 8.2 kW (11 HP) and 11.9 Kw (16 HP).

The engine delivers a fuel efficiency of up to 37.6 km per litre.