India Infoline

• Abhishek Bachchan to host an exclusive dinner for selected Platinum Credit Card members 

Bangalore, May 4: American Express on Thursday launched its latest offering – the Platinum Club in the city. Aimed at the burgeoning population of over three hundred thousand affluent consumers, the Club offers tailor made benefits to suit the financial and lifestyle requirements of high spenders.

The benefits include automatic membership of the American Express Platinum Credit Card, industry leading 10X Membership Rewards program and travel and dining benefits from a host of partners including Kingfisher Airlines and The Taj Group of Hotels.

In addition, American Express has tied up with 500 Platinum Partners across India, Singapore and Thailand where Cardmembers will earn 10X membership rewards points. Announcing the launch, Rob Hennin, Vice President and Country Manager, American Express said, “The economic boom in Bangalore has created a significant group of salaried consumers in the upper income bracket who live a cosmopolitan lifestyle. Bangalore has one of the highest rates of international travel in the country – with more than 65,000 Bangloreans travelling abroad each year. More than that Bangaloreans are also eating out more than once a week.

The increasing convergence of consumption patterns in Bangalore has prompted global companies such as ours to introduce  premium brands in Bangalore. Status-signifiers from across the world are today within the reach of affluent consumers in Bangalore. These range from top-of-the-line cars, fine wines and cruise holidays to haute-couture designer wear and jewellery. This has generated a desire for exclusivity amongst the consumers in Bangalore whose spending ability is at par with their counterparts in the rest of the world.

“The growing demand from the consumers in Bangalore and the success of the American Express Platinum Club in Delhi and Mumbai has encouraged us to introduce the Platinum Club in Bangalore,” added Hennin. The Platinum Credit Card will offer a sophisticated array of benefits that truly reflect the lifestyle demands of financially successful, high spending individuals in Bangalore who seek a combination of prestige, convenience and tangible value in their choice of Card.

As part of the “Membership Changes Everything” campaign to offer a premium and exclusive experience to the American Express Platinum Card members, Abhishek Bachchan, the first Platinum Card member, will host an exclusive evening at an exotic location in India for a select few Platinum Credit Card members.