New Delhi, July 10 (IANS): Xolo, the smart devices brand under Lava International, on Friday unveiled a new smartphone sub-brand named Black in an exclusive partnership with e-commerce giant Flipkart at a price of Rs.12,999.

The phone would be available for purchase only online starting July 13.

"The online smartphone market in India is growing manifold, driven by the digitally-smart generation for whom experience matters. Black is designed to cater to this segment, promising great smartphone experience that goes beyond just the specs," Vishal Sehgal, co-founder and director, Lava International (promoter of Xolo and Lava brands), said.

"With every product under Black, we aim to deliver a fresh design approach with future ready technology that is backed by full potential of the hardware, complemented with our proprietary customised software platform Hive," he added.

The new smartphone, which runs on a second generation 64-bit octa-core Qualcomm Snapdragon 615 and a 2 GB DDR3 RAM, will come with an updated version of the Hive user interface (UI) named Hive Atlas which is built on Android Lollipop.

The new updates in the Hive UI will enable users to use an underground mode that provides a secure space for storing private apps and data. While the reading mode enables the device to double up as an e-book reader, the pre-installed Comet browser promises to deliver desktop-like browsing even in weak network areas and save battery and data.

Also, the device will feature a 5.5-inch full HD display with a pixel density of 401 PPI. The screen uses a technology called OGS which fuses the screen components to make the touch better and makes the display brighter. It will also come with Corning Gorilla Glass 3 protection both in front and in the rear of the phone.

In terms of storage, the device will come with a 16 GB internal storage expandable up to 32 GB via a microSD slot. The phone, which will support 4G LTE, comes with a hybrid dual-SIM slot.

Interestingly, Xolo has also introduced two-rear cameras on the phone which aims to copy the imaging system of the human eye. The dual rear camera module uses a combination of a 13 megapixel and a 2 megapixel camera set-up. The front shooter is a 5 megapixel unit. The device is integrated with Adobe Photo Studio in the image gallery, providing a host of editing features which allow users to play with the images taken, using various filters.

The device also has been pre-tuned with popular, select headsets from JBL, Skull Candy, Creative, Panasonic and Sennheiser. It will feature a 3200 mAh battery which is augmented to deliver 20 percent more power and supports faster charging.