New Delhi, July 13 (IANS): Viacom18, a multi-platform entertainment network, on Monday announced the launch of its new digital business, Viacom18 Digital Ventures that will bridge traditional broadcasting and digital innovation.

The decision to start this new line of business comes in light of the organisation's strategy to develop a convergent digital media platform for evolved consumers and marketers.

"The broadcast industry is growing rapidly, and digital content, delivery and access are the new green shoots. We are looking to leverage the interception between a highly digital audience and the current content offerings," Sudhanshu Vats, Group CEO, Viacom18, said in a statement here.

Gaurav Gandhi, an industry expert from within the organisation, has been appointed as the chief operating officer of this new venture. His new role is effective August 1.

"I'm very excited about this opportunity of building out a consumer-facing digital business for Viacom18. With the ever-changing media landscape, fast growing high-speed internet access and explosive growth in video consumption across screens, there could not be a better time to move forward in this space," Gandhi said.