New Delhi, Jul 27: Are you ready to Aspire for more? So wait no further. Commencing from July 27 Ford will start accepting bookings for its much awaited compact sedan, Figo Aspire across all its dealership at a nominal amount of INR 30,000.
• First sub-four meter sedan with standard Driver and Passenger airbags; Available with up to six airbags for even greater peace of mind.
• Figo Aspire to be offered with a choice of responsive, efficient petrol and diesel engines optimized to deliver a fuel efficiency of 18.2* Km/L and 25.8* Km/L respectively.
• Loaded with advanced connectivity solutions, including segment-first MyFord Dock or SYNC with Ford AppLink along with the innovative Ford MyKey.
• Dynamic, modern and efficient sub-four-meter design complements spacious, refined interior with 20 flexible and convenient storage spaces.
“Created specifically for customers in India, the Figo Aspire is a no-compromise compact sedan that will delight Indian customers with its stunning design, smart technology, advanced safety and impressive fuel efficiency,” said Anurag Mehrotra, executive director, marketing, sales and service, Ford India.
Smart to own and smart to use, the new Ford Figo Aspire is set to redefine expectations when it goes on sale in August and will be made available in 4 trim levels - Ambiente, Trend, Titanium and Titanium .
Customers will be able to book Figo Aspire from the choice of two responsive, powerful and efficient engines: A refined and sophisticated new 1.2-liter Ti-VCT petrol engine, delivering a peak power of 88 PS and fuel economy of 18.2* Km/L and a 1.5-liter TDCi diesel engine, offering a peak power of 100 PS and an outstanding fuel economy of 25.8* Km/L. Both of these engines are paired to a responsive five-speed manual transmission.
For those looking for the sophisticated refinement of an automatic transmission, Figo Aspire can be booked with a six-speed powerShift automatic transmission paired with a 1.5L TiVCT petrol engine, offering a peak power of 112 PS and a fuel economy of 17.2 Km/L.
The Figo Aspire will be available in 7 all-new colours - Ruby Red, Sparkling Gold, Oxford White,
Tuxedo Black, Deep Impact Blue, Ingot Silver and Smoke Grey.
It sets a new standard for compact cars in India with a sub-four-meter sedan combining premium design, class-leading safety features and advanced technologies. This latest compact sedan from Ford is designed to turn heads with an elegant, striking design that sets it apart from competitors. The sophisticated exterior of the Figo Aspire is complemented by a modern interior that delivers an extraordinary experience for a sub-4 meter car.
Reflecting on the importance of safety, the Figo Aspire will be the first compact sedan in India to offer driver and passenger airbags standard across all variants. It is also the first sub-4-meter sedan to offer side and curtain airbags for an extra level of protection.
Understanding the growing importance of technology in customers’ lives, Ford is introducing several first-in-class technological features like an innovative MyFord Dock with the Figo Aspire. The feature allows drivers to store, mount and charge mobile phones, MP3 players and satellite navigation systems, and to integrate these devices into the car’s entertainment system.
The Figo Aspire will also introduce Ford MyKey that allows owners to program keys with restricted driving modes that encourage good habits, such as increasing seat belt use, limiting vehicle top speeds and regulating audio volume.
Ford India has 341 sales and service outlets spread across 186 cities across the country.
About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its
integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of
award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Fiesta, Ford Classic, and
Ford Endeavour.
Ford Operations in India also include Global Business Services, with offices in Chennai, New Delhi and
Coimbatore. Registered as Ford Motor Pvt Ltd (FMPL) as a legal entity, Global Business Services
provide innovative solutions to nearly every Ford location around the world in areas of information
technology, product engineering, finance and accounting, automotive financing, material, planning and
logistics, marketing sales and service, analytics and purchasing. Ford currently employs more than
14,000 hard-working, dedicated men and women across its operations in India.
For more information, visit www.india.ford.com
Contacts:
Kapil Sharma
91-9873078122
ksharma6@ford.com
Nikhil Gulati
91-9810584415
gnikhil1@ford.com
Madhulika Singh
91-9999316705
madhulika.singh@bm.com