New Delhi, July 30 (IANS): German automobile manufacturer Mercedes-Benz on Thursday launched an exclusive 'designo’ platform along with three new products

"We are launching in India the 'designo' platform which will offer our customers with innumerable customisation options to choose from, ranging from exclusive paint finishes, high quality interior appointments and trims," said Eberhard Kern, managing director and chief executive, Mercedes-Benz India.

At the event here, the company also launched three new products namely- the S 500 Coupé; AMG S 63 Coupé and the AMG G 63 ‘Crazy Colour’ edition.

According to the company, the three simultaneous launches is in accordance with its ‘15 in 15’ strategy -- whereby the automobile manufacturer will launch 15 products in 2015.

Mercedes-Benz has till now introduced as many as nine new products in the Indian market this year.

“It is never before that Mercedes-Benz has launched three exclusive luxury cars in a day. With the launch of these cars we once again strongly reiterate our unmatched prowess in product offering in the top end league of the luxury car segment in India,” Kern said.

Product-wise, the S-Class Coupé is priced at Rs.2 crore, the top-end AMG S 63 Coupé at Rs.2.60 crore and the AMG G 63 ‘Crazy Colour’ edition at Rs.2.17 crore (ex-showroom Delhi).