Mumbai, Aug 25 (IANS): More than half of Mumbaikars crave a snack at 4 p.m., an hour generally associated with a tea-break in India, according to a survey by a quick service restaurant chain released on Tuesday.

In the manner of the "elevenses" from the English and other European cultures, of a short break taken at around 11 a.m. to consume a drink or snack, "a whopping 54.74 percent of Mumbaikars crave for a snack at 4 p.m.," Jumboking Foods said on the basis of a survey it conducted to commemorate its founding day.

"4 p.m. is also 'chai time', social media break time and about two hours after lunch, making it a perfect 'ten-minute break'," Jumboking said.

"Around 589 randomly selected respondents in the range of 12-60 years of age were covered in a field survey which was undertaken with help of a questionnaire, conversations and insights," it added.

The survey, undertaken online and across various high-traffic intersections in the city, revealed that men are more conscious of checking on what ingredients go into their snack.

"While 43.42 percent of men always check the ingredients, only 36.06 percent women do so, which comes as a surprise," said the restaurant chain.

The ready availability here of fried items like 'vadapav', 'samosa', 'bhajiya' and 'bread pakoda' have made them a popular choice for snacking.

"As many as 51.45 percent of Mumbaikars always opt for fried items. Non-fried items like sandwich, chaat and dosa compete for the second position (40.51 percent)," Jumboking said

"Only 18.24 percent made do with roasted peanuts and chana for snacking, while 15.32 percent go for packaged snacks like chips and biscuits," it added.