Mumbai, Sep 2 (IANS): eBay India, an online marketplace, on Wednesday announced a partnership with Best Deal TV, taking the home shopping channel's fashion and lifestyle products to the US, Australia and Britain.
ebay India’s Cross Border Trade (CBT) Business will enable exports of celebrity endorsed products of actress-entrepreneur Shilpa and her husband and businessman Raj Kundra's channel.
The products are backed by Bollywood celebrities including Shilpa Shetty Kundra, Akshay Kumar, Farah Khan and Bipasha Basu.
The partnership will allow Best Deal TV to list their product across three platforms -- www.ebay.com; www.ebay.co.uk and www.ebay.com.au and specifically target buyers in US, Britain and Australia.
Best Deal TV, via its store on eBay (http://stores.ebay.com/smstrade), will list 2000 stock keeping units across three categories: Home, Fashion and Lifestyle. Each product being listed will be endorsed by a leading Bollywood celebrity, read a statement.
Shilpa, chairperson of Best Deal TV, feels the tie-up will establish their brand's presence globally.
“This partnership will help Best Deal TV to leverage eBay’s global platform by growing user base and defining our presence in international markets,” Shilpa said.
Raj Kundra, CEO of Best Deal TV India, said that they were “getting a lot of interest from Indians residing internationally”, which makes the partnership meaningful.
“The collaboration with eBay India will help us service those and many other Bollywood loving customers worldwide. This synergy will allow us to be the first home shopping channel in India to cater to customers worldwide,” said Raj.
Latif Nathani, vice president and managing director of eBay India, said: “We aim to expand Best Deal TV products offering to over 17 countries in the next six months”.
The consumers in US, Britain and Australia will have to log onto Best Deal TV stores at eBay and they will be able to purchase the products like Shilpa’s designer Slim Shape Jeans and her line of saris, as well as six-yard drapes by designer Neeta Lulla.
The beauty and lifestyle selection includes Akshay Kumar-promoted twist head-phones, and hair extensions that are backed by Neha Dhupia.