Hyderabad, Sep 9 (IANS): India Gadget Expo on Wednesday announced that Five@5, a platform strategically designed to create visibility and awareness for brands and strike an immediate connect with consumers, will feature in the event scheduled to be held here from September 18 to 21.

As a part of Five@5 there will be 5 product launches at 5 p.m. everyday with an allotted time of 5 minutes each, that will go on till 6 p.m. It is a prime time for brand launch and networking that will provide an opportunity to exhibitors and manufacturers to launch their latest gadgets and products.

"The idea of 'Five@5' is to engage audience with the brands and participate in the brand activation. At IGE we want to promote innovations and this is a fantastic opportunity for gadgets and brands to demonstrate their capabilities. Our objective is to empower brands build an effective consumer engagement strategy and display of their product features, quickly in 5 minutes," said Sanjeev Kumar of India Gadget Expo, an initiative by IGE Ventures LLP which is a consortium of Moksh Events, Catpro Events and Skits Events India Pvt. Ltd. The event is also supported by the Telangana government.