Thiruvananthapuram, Sep 10 (IANS): Kerala's famed beach destination Kovalam is to get a further boost with the Vellar craft village which will give tourists a glimpse of ethnic crafts.

The Rs.10 crore project, set up on a 10 acre plot of land, is modelled on the lines of Dilli Haat in New Delhi and is a joint venture by Kerala Tourism and Kudumbasree units.

"Minor alterations in landscaping and rock cutting methods are used to build the craft village, which is in complete harmony with nature," Tourism Minister A.P. Anil Kumar said.

"The marketing zone will have 27 shops, with five shops constructed in hexagonal structures, for the exhibition, sale and promotion of traditional craft items and handicrafts from various artists, organisations and craftsmen."

Sellers and craftsmen will be aided with subsidy grants to provide financial security.

"Our aim is to give a fillip to traditional crafts and artisans through this initiative," said tourism director P.I. Sheik Pareeth.

There would be an entertainment zone with cafeterias, a water park and cultural programmes will be held during weekends.