Mumbai, Oct 10 (TNN): According to Intel Security, Bollywood actor Priyanka Chopra replaces Alia Bhatt as the most Sensational Celebrity to search for online in 2015.

Intel Security has researched popular culture's most famous people to reveal the riskiest personalities on the Web in the 2015 edition of the Most Sensational Celebrities (MSC) study. Amongst the surprise moves this year were Shraddha Kapoor's meteoric rise to number two from number six last year and Kapil Sharma to number three -marking the only TV personality to make the list.

Cyber criminals keep a lookout for ways to take advantage of consumer interest around popular culture events including award shows, TV show premieres, film music launches, celebrity breakups, and more. Intel Security research found this year that almost 11.47% of all links generated while evaluating the top ten celebrity names - coupled with search terms Torrent, HD Download, and Free MP4 led to malware ridden or suspicious sites.

Commenting on the study findings, Venkat Krishnapur, Head of IsecG Engineering India said, "Cybercriminals capitalize on consumer interest around popular culture by luring unsuspecting consumers to risky sites to steal sensitive personal data."