New Delhi, Oct 27 (IANS): Chinese telecom equipment and handset-maker Huawei's consumer business group on Tuesday reported a steady growth in smartphone shipments.

"Mid-to-high-end devices accounted for 33 percent of those shipments up seven percent points over the previous quarter," the company said in a release.

Total smartphone units shipped by Huawei for the quarter ending on September 30 reached 27.4 million units, representing a year-on-year increase of 63 percent.

Industry-wide smartphone shipments for 2015 meanwhile are expected to grow by just 9.3 percent year-on-year.

"This quarter's results clearly showcases the continued success of our growth strategy," said the group's chief executive Richard Yu.

"At this rate, we are confident in our ability to reach our smartphone shipment target of 100 million units by year's end," he added.

Smartphone shipments to Europe, and the Middle East and Africa regions grew by 98 and 70 percent respectively over last year, the company said.