Business Line 
  
New Delhi, Sep 28: If you always wanted to tell the world how you feel or what you are like, this could be your chance. You can now be rahul@underpaid.co.in, amit@workaholic.co.in, pranav@slipperysadhu.in or settle for a less wacky e-mail id like kishore@itsmychoice.in.

Microsoft on Thursday September 27, unveiled personalised e-mail service in India, allowing users to pick and choose an e-mail ID from amongst 250 custom domains which describe users’ personality, indicate where they live, and even personify their tastes and likes.

“We had recently conducted a pilot project in Mumbai on the custom domain Lokhandwalarocks.com and received a strong response with over 10,000 users opting for it. With today’s launch, users can go to www.coolhotmail.com and choose from amongst 250 domains, to arrive at a combination that best portrays their personality - for free,” Jaspreet Bindra, country manager - Online Services Business, Microsoft India said.

He said Microsoft’s research showed that while the youth wanted to exemplify their identity, there were not enough e-mail IDs describing user personalities.

“An e-mail ID is an integral part of one’s own identity and since people use e-mail as the primary mode of contact, it is important to have an e-mail ID which is unique. This led us to roll out a comprehensive list of free personalised e-mail IDs that will allow users more choice in an e-mail ID with all the added features of their Windows Live Hotmail account,” said Bindra.

The company plans to unleash an advertising campaign (online, television and radio) in the next 2-3 days to create awareness about the new initiative. The list made available by Microsoft has some rather funny options including jinxed4ever.net, againstthelaw.co.in, stuckinarut.co.in, overworked.co.in, amongst others, to choose from.