New Delhi, April 22 (IANS): After receiving a thumping response to the Rs.37,999 "Zenfone Zoom" smartphone launched in January this year, Taiwanese electronics major ASUS on Friday launched #Zoomography campaign that will allow consumers to explore the phone's 3X optical-zoom camera.

"Zenfone Zoom has features that are useful to the photographer in everyone. We are sure #Zoomography will give our patrons and photography enthusiasts a chance to nurture the artist in them," Marcel Campos, marketing director of mobile division, ASUS India, said in a statement.

In order to be eligible to win the vouchers, consumers need to purchase a Zenfone Zoom from Flipkart or any ASUS-authorised partner and register the product purchase details on http://asusindiapromo.com/register/.

Once deemed valid, the buyers will get an assured chance to win free vouchers worth Rs.8,000. The offer is valid for all purchases made from April 18 to 30.

The next leg of #Zoomography campaign "Shoot At Sight" will allow participants to win a ZenFone Zoom! Users simply need to upload and share their besy photographs of India on https://asus.in/zenfone-zoom/.

Three of the best photos will be selected to give the photographers a chance to win the Zenfone Zoom. This contest will also run from April 18 to 30. 

"Zenfone Zoom" offers 13MP PixelMaster camera with 3X optical zoom and laser auto-focus delivering fast performance through a 64-bit quad-core processor.