Media Release

Mangaluru, Apr 27: The Business English Certification (BEC) course inaugural programme 'Adapting Business Benchmark for BEC programmme' was held at St Aloysius Institute of Management and Information Technology (AIMIT) auditorium in the Beeri campus.

Dr C L N Prakash, training consultant, British Council was the chief guest. The programme was presided over by Fr Pradeep Sequeira. The other guests were Prof Santhosh Rebello, the convener, and Ananya Rao, the coordinator of the programme.

Dr Prakash in his address to the gathering stressed on the importance the right use of the English language. He said since there are specialized functions in every field, the right blend of skills and communication is required. Use of English language can be classified with its use in journalism, business, religion, literature and law. We need to be cognizant of these variations of the same language and we need to understand the norms, behaviors and discourses when it comes to its efficient application in all these areas.

The importance of the English language was reiterated by Fr Pradeep in his presidential address wherein he mentioned that we can all be right with a different understanding of the same concept. The same language could be perceived in many different ways and all these perceptions could be correct in their own version of assumptions.

The programme will be spread over April 26 and 27, training the faculty and students of AIMIT. AIMIT will be the main centre for students to get a certification in Business English.