Las Vegas, May 3 (IANS): Michael Dell announced at the casino capital of the world that the biggest merger in tech history will be called Dell Technologies.

"It has a nice sound to it," the Chairman and CEO of Dell, which last year announced the $70 billion dollar merger with EMC, said at the Venetian Convention Center where he was giving the keynote address on Monday at the annual EMC World Conference.

"The brand equity of Dell PC is irreplaceable," he said, adding that he was partial to the family name. Dell Technologies will comprise Dell, EMC - the leading global computing storage provider -- VMware, Pivotal, Secureworks, RSA and Virtustream.

The combined enterprise business, though, would go by the name of Dell-EMC, he announced. The merger is awaiting regulatory approval from the US and Chinese authorities as well as a green light from shareholders. 

Several countries have already given an assent to the marriage, with the actual merger likely to happen in the next few months.

Taking a dig at rival HP, Dell said that his competitor was trying to grow by downsizing. 

"You cannot do that. But HP is trying to grow by investing less in R&D and less in software, all the while losing shares to Dell," he said, adding that his company was doing just the opposite. 

"We are investing in speed, agility and innovation, and creating the essential infrastructure for the next industrial revolution," the tech celebrity said, pointing out that he was making the announcement just one day short of the 32nd birthday of his company.