Bengaluru, May 30 (IANS): The reach of the digital payments platform Freecharge has grown from 17 percent to 30 percent in the period from October 2015 to April 2016 in India -- the highest growth in app usage for any payments app in the country, a Nielsen study revealed on Monday.

Freecharge also emerged as the most engaging app in the category with the average time spent on the app per month -- increasing from 28 minutes to 55 minutes in the period October 2015 to April 2016, said the data from Nielsen Informate Smartphone Panel.

"The transactions on Freecharge take less than 10 seconds and our success rate demonstrates the level of product reliability and trust among consumers. We are confident about growing even faster and we are now within striking distance of the No. 1 spot in the payments ecosystem," said Govind Rajan, CEO, Freecharge.

The Nielsen Informate mobile insights are gathered through a smartphone panel which captures the actual app usage data of the users on a daily basis.